 Richard
Pollock and his Washington, DC-based
firm Next Generation Advertising collaborates
with Stewart Strategies Group on a per
client, per-project basis to provide
new media program planning and production
as well as augmentation of our issues
strategy and stakeholder values marketing
services.
He has provided strategic media advice
on complex public affairs issues such
as consumer safety, environmental protection, biotechnology, auto safety, climate
change, national security and nuclear energy. As an advisor on issues of global
reach, he has worked with the Prime Ministers of Sweden, Greece, India, Mexico
and Turkey, and the presidents of Mexico, Argentina,
Tanzania, Gabon and Paraguay. He has also served as a media adviser to Northern
Ireland and Hong Kong.
A pioneer in rich media and non-traditional
interactive strategy, Richard operates
at the convergence of stakeholder empowerment,
networked communities, and the public
agendas of corporate, non-profit, and
cause-related organizations.
An expert in the new methodologies of
customized content and personalized messaging,
Richard provides digital and HD video,
online video advertising, advocacy E-campaigns,
and point-of-use interactive programs.
Using value language and 21st century
technology, his programs communicate
information and ideas with passion, power,
and emotion to reach both head and heart
- motivating real world choices.
An Emmy award-winning producer from
ABC's Good Morning America, Richard
has been involved in network television,
public relations, and advertising for
30 years. While at ABC he chronicled
the activities of the White House, Congress
and the Pentagon; as senior producer
of Fox News Sunday he covered
three U.S. Presidents.
Richard was Executive
Vice President of Shandwick Public
Affairs in Washington, where he counseled
the executive leadership at Northrop
Grumman, Monsanto, the Scotts Company
and Ford Motor Company/Venezuela.
Prior
to forming Next Generation in 2004
he served as Vice President for Communications
at The Cato Institute. He has been
published in the New York Times and Washington
Post, and has appeared on many
television news programs including 60 Minutes, 20/20 and
the MacNeil-Lehrer News Hour. |
