A seasoned strategist
with nearly 25 years of achievements in
managing integrated marketing communications
programs for Fortune 500 organizations,
Mark Nolan offers experience across the
spectrum of business-to-business, technology
and consumer markets.
Mark has been
Senior Account Manager for Reese, Tomases & Ellick,
Wilmington, where he managed brand strategy
and product introductions as well as web
site development and a full complement
of business-to-business advertising and
PR projects. His work for DuPont included
the promotion of new applications for venerable
KEVLAR and NOMEX brand fibers, including
a national campaign that taught law enforcement
officers and firefighters that bullet-resistant
vests and turnout gear were not created
equal. For Hercules, he directed
a team in the launch of the company's paper
chemical division, helping to increase
brand recognition worldwide from 60% to
more than 80%. Other clients included OKI
Data America, BetzDearborn, Quaker Chemical,
PQ Corporation, Potters Industries, DuPont-Dow
Elastomers, GE Capital and Perfecseal.
As Deputy Director/Senior
Counselor at Foot Cone Belding, Philadelphia,
he spearheaded public relations programs
for such business-to-business and technology-based
accounts as GAF Building Supplies, Bell
Atlantic, U.S. Healthcare, ABB Power, T&D
Company Inc., and PECO Energy. A
previous stint as an independent consultant
encompassed work for a network equipment
manufacturer and the paper chemicals division
of Rohm & Haas.
While Account Supervisor
at The Weightman Group, he directed a team
that was responsible for one-third of the
agency's billings. Clients included computer
peripherals and service firms, technology-based
companies as well as engineering and manufacturing
concerns.
Mark earned an M.S. in
Public Relations from Boston University's
College of Communication and a B.A. in
English from Villanova University. He served
in the U.S. Navy where he attained the
rank of Lieutenant Commander, and was a
Division and Public Affairs Officer. |