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Creative/Brand Strategies Counsel

A highly skilled developer of creative concepts combined with disciplined strategic thinking, Jim Murphy brings over thirty years of distinguished experience - including senior Madison Avenue posts - to his work for a litany of categories in the consumer, business-to-business and trade realm.

Most recently, Jim played an integral part in the renaming and repositioning of global printer St. Ives Financial and created concepts to reposition a landmark Phillip Johnson office tower in Chicago.

Other clients include Princeton eCom, KNBT Bank, Gap International, Insignia/ESG, Cushman & Wakefield, Altman Weil, Kelley Drye & Warren, the American College, Pizza Hut, Colgate-Palmolive, Citibank, Landis Strategy & Innovation and CorporateHOPE, Ltd. He has also completed projects for The Vanguard Group, Apple Vacations, LASIKPlus, The Sands casino hotel, the Robert Wood Johnson Medical Center and Main Line Health.

Prior to becoming an independent, Jim was Senior Vice President/Group Creative Director for NW Ayer Advertising, New York, where he created or supervised for several years all the work on three Procter & Gamble brands: Folgers Coffee, Duncan Hines mixes and Puffs tissues. Jim headed up the AT&T corporate account, creating or supervising all the advertising explaining the breakup of the Bell System, and branding the new AT&T. He also supervised or personally created the original television commercials for the US Army's "Be All You Can Be" recruitment campaign, and was instrumental in two successful re-solicitations of the Army account. Additional assignments included work for Egg-Land's Best Eggs, TV Guide, and creation of the KitchenAid campaign that successfully extended its brand from dishwashers to other appliances.

As Copywriter at Foote Cone & Belding, New York, Jim created campaigns for Western Electric, Equitable Life Insurance and Sears, among others. His stint at Ketchum Advertising, Pittsburgh, brought writing assignments for Iron City Beer, Rubbermaid, Dow Corning, PPG, Clark Candy and Westinghouse. In Philadelphia, as Copywriter for Aitkin/Kynett, he worked on campaigns for AMP Inc., Budd Co. and Girard Bank.

Jim's work has achieved a number of professional distinctions over the years, including ANDYs and three CLIOs, One Show - Gold & Silver, International Film & TV - Gold and Bronze, EFFIE, a Stephen Kelley finalist as well as more than 25 certificates of excellence and merit.

A native of the Philadelphia area, he is a graduate of St. Joseph's University with a degree in Marketing.

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