A highly skilled developer
of creative concepts combined with disciplined
strategic thinking, Jim Murphy brings
over thirty years of distinguished experience - including
senior Madison Avenue posts - to his
work for a litany of categories in the
consumer, business-to-business and trade
realm.
Most recently, Jim played an integral
part in the renaming and repositioning
of global printer St. Ives Financial and
created concepts to reposition a landmark
Phillip Johnson office tower in Chicago.
Other clients include Princeton eCom,
KNBT Bank, Gap International, Insignia/ESG,
Cushman & Wakefield, Altman Weil,
Kelley Drye & Warren, the American
College, Pizza Hut, Colgate-Palmolive, Citibank,
Landis Strategy & Innovation and CorporateHOPE,
Ltd. He has also completed projects
for The Vanguard Group, Apple Vacations,
LASIKPlus, The Sands casino hotel,
the Robert Wood Johnson Medical
Center and Main Line Health.
Prior to becoming an independent, Jim
was Senior Vice President/Group Creative
Director for NW Ayer Advertising, New
York, where he created or supervised
for several years all the work on three Procter & Gamble brands: Folgers
Coffee, Duncan Hines mixes and Puffs tissues.
Jim headed up the AT&T corporate
account, creating or supervising all
the advertising explaining the breakup
of the Bell System, and branding the
new AT&T. He also supervised or personally
created the original television commercials
for the US Army's "Be All You
Can Be" recruitment campaign, and was
instrumental in two successful re-solicitations
of the Army account. Additional assignments
included work for Egg-Land's Best
Eggs, TV Guide, and creation of
the KitchenAid campaign that
successfully extended its brand from
dishwashers to other appliances.
As Copywriter at Foote Cone & Belding,
New York, Jim created campaigns for Western
Electric, Equitable Life Insurance and Sears,
among others. His stint at Ketchum Advertising,
Pittsburgh, brought writing assignments
for Iron City Beer, Rubbermaid, Dow
Corning, PPG, Clark Candy and Westinghouse.
In Philadelphia, as Copywriter for Aitkin/Kynett,
he worked on campaigns for AMP Inc.,
Budd Co. and Girard Bank.
Jim's work has achieved a number of
professional distinctions over the years,
including ANDYs and three CLIOs, One
Show - Gold & Silver, International
Film & TV - Gold and Bronze, EFFIE,
a Stephen Kelley finalist as well as
more than 25 certificates of excellence
and merit.
A native of the Philadelphia area, he
is a graduate of St. Joseph's University
with a degree in Marketing. |