Dana Green offers more than 30 years of experience in highly entrepreneurial settings involving large-scale, complex business development, change leadership, and strategic management projects. His expertise ranges from the ideation, formation, and activation of business entities to the architecture of enterprise-wide transformation initiatives with officers and executives from multi-national public and private sector entities.
 
Dana’s work for SSG focuses on business and leadership strategy as well as development of change and transformation initiatives. Most recently he launched and then served as the initial President and CEO of Sage|Kotter, LLC, with Dr. John Kotter, Harvard Business School professor emeritus, author of the New York Times best-seller, Leading Change, and architect of the widely acclaimed 8-Step Change methodology.
 
Past clients include a global organizational and leadership change initiative for the Westinghouse Electric Company, Nuclear Power Division; a divisional transformation initiative for NetApp, Inc.; and an organization-wide culture and leadership change initiative for the U.S. Army.
 
Dana was previously founder and managing principal of a leadership consulting firm that assisted owners and operators of domestic small and medium-sized enterprises. His company helped clients design new business strategies and offerings that produced market acceleration ultimately for owner equity extraction.
 
Prior to forming his consulting practice, Dana spent nine years with Microsoft Corporation, serving in senior leadership roles within worldwide operations, various product groups, and corporate finance. In 1995, he teamed with Microsoft’s Mergers and Acquisitions team in the Corporate Development office to create a new post-close acquisition integration model that became the standard by which future Microsoft acquisitions and partnerships were addressed. He held leadership responsibilities with several noteworthy ventures, such as the creation of MSN; the founding of Expedia, from concept through buildup, spinout, and IPO; and the establishment of MSNBC. In addition, Dana led key aspects of 44 corporate acquisitions valued at over $8 billion.
 
Dana began his career as a senior manager at The Boeing Company, providing contracting and program management leadership for the Boeing Aerospace and Boeing Computer Services Divisions. Among the many projects he was involved in over eleven years was the European economic offset planning initiative associated with the U.S. Government’s sale of Boeing’s AWACS aircraft to NATO, program managing large-scale supercomputing and software development projects for the City of New York and the U.S. Air Force, and several engagements with the Department of Defense.
 
Dana earned a B.A. from Seattle Pacific University with a concentration in Economic and Business Management. He has completed MBA coursework at the American Graduate University as well as additional specialized training in management, contracting, and negotiations.