Mind/Share Inc. is
a custom marketing research and consulting
firm specializing in consumer behavior
issues and lifestyle marketing strategies.
Their innovative research applications
leverage the intellectual capital developed
under major technology transfer grants
from the U.S. Department
of Commerce and additional work
funded by the Guggenheim Foundation,
the National Science Foundation,
the U. S. Department of Agriculture,
the American Academy of Advertising,
the American Marketing Association,
and the International Council of Shopping
Centers.
Headed by three leading Ph.D. consumer
psychologists, Mind/Share combines qualitative
and quantitative approaches with cutting-edge
theory on consumer behavior to understand
what drives and motivates an organization's
stakeholders. Findings are custom tailored
and integrated into Stewart Strategies
Group client engagements on a per-project
basis.
A hallmark of Mind/Share applications
is an emphasis on visually engaging web-based
surveys. The firm's methodological toolbox
includes experimental design, survey
research, and qualitative techniques
conducted in online and offline research
environments.
Mind/Share employs I-CLICK™, a proprietary
web-based research software application
that uses server-based dynamic web pages
to display and manipulate visual images.
Password access ensures system integrity,
delivery of targeted, qualified samples,
and data accuracy. The system can also
be delivered at testing facilities or
on public kiosks. Images can be updated
frequently and both closed-ended and
open-ended questions can be modified
quickly and easily. Results can be tabulated
continuously and delivered virtually
overnight - in a visual, easy-to-understand
format - for rapid implementation.
Mind/Share partners have consulted for
an array of leading organizations including Accenture, the Advertising
Research Corporation, American Express,
Apple Computer, Bayer Healthcare, Black & Decker,
Calvin Klein, the Dairy Products
Trade Association of Sweden, eBay, E.I.
DuPont de Nemours, GE Health Care, Heineken,
Levi-Strauss, Parkway Insurance (a
division of The Fireman's Fund), PPG
Industries, Simmons Market Research, the Stanford
Research Institute, State Farm Insurance,
Unilever, the Utah State Tourist
Board, the Van Gogh Museum, Vanity
Fair, and Young & Rubicam. |