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Voice of the Stakeholder Research and Analysis

Mind/Share Inc. is a custom marketing research and consulting firm specializing in consumer behavior issues and lifestyle marketing strategies. Their innovative research applications leverage the intellectual capital developed under major technology transfer grants from the U.S. Department of Commerce and additional work funded by the Guggenheim Foundation, the National Science Foundation, the U. S. Department of Agriculture, the American Academy of Advertising, the American Marketing Association, and the International Council of Shopping Centers.

Headed by three leading Ph.D. consumer psychologists, Mind/Share combines qualitative and quantitative approaches with cutting-edge theory on consumer behavior to understand what drives and motivates an organization's stakeholders. Findings are custom tailored and integrated into Stewart Strategies Group client engagements on a per-project basis.

A hallmark of Mind/Share applications is an emphasis on visually engaging web-based surveys. The firm's methodological toolbox includes experimental design, survey research, and qualitative techniques conducted in online and offline research environments.

Mind/Share employs I-CLICK™, a proprietary web-based research software application that uses server-based dynamic web pages to display and manipulate visual images. Password access ensures system integrity, delivery of targeted, qualified samples, and data accuracy. The system can also be delivered at testing facilities or on public kiosks. Images can be updated frequently and both closed-ended and open-ended questions can be modified quickly and easily. Results can be tabulated continuously and delivered virtually overnight - in a visual, easy-to-understand format - for rapid implementation.

Mind/Share partners have consulted for an array of leading organizations including Accenture, the Advertising Research Corporation, American Express, Apple Computer, Bayer Healthcare, Black & Decker, Calvin Klein, the Dairy Products Trade Association of Sweden, eBay, E.I. DuPont de Nemours, GE Health Care, Heineken, Levi-Strauss, Parkway Insurance (a division of The Fireman's Fund), PPG Industries, Simmons Market Research, the Stanford Research Institute, State Farm Insurance, Unilever, the Utah State Tourist Board, the Van Gogh Museum, Vanity Fair, and Young & Rubicam.
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