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| April 2007 |
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| SSG President/Senior
Counsel Art Stewart has been invited
to join the Thought Leader Advisory Panel
of the newly chartered Center for Consumer Research
at the Haub
School of Business at
Saint Joseph's University.
The new initiative is being funded initially
with a gift from Michael Hagan, CEO of
NutriSystem, Inc., and will serve as
a think tank on issues related to consumer
lifestyles. |
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| The Center is being launched with
the leadership of Director Michael Solomon,
Ph.D., professor of marketing at the Haub
School and a noted authority on the human
sciences of consumer behavior. It will
provide valuable networking opportunities
for practitioners in many areas to identify
synergies with academics and businesspeople
who may operate in very different arenas
of consumer behavior. |
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| “We envision this Center as a place
in which ground-breaking research, seminars,
and other projects will help forward-thinking
organizations better understand the evolving
needs and concerns of consumers,” notes
Solomon. “An understanding of lifestyle
dynamics and consumer behavior is essential
to firms in the range of business sectors,
and on a deeper level these endeavors have
more in common than is first apparent:
Each is a thread consumers use to weave
together a lifestyle that expresses their
desired social identities.” |
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In addition to SSG's Art Stewart, the
Advisory Panel is comprised of thoughtful
practitioners drawn from diverse industries
who will provide input to Solomon and
the Center in shaping conference programs
and other activities to address the plethora
of consumer lifestyle and behavioral
issues. |
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