October 2003 SSG President Art Stewart moderated the program, "Smart Marketing, Part I: The Branding Edge" on October 14th at the Federal Reserve in Philadelphia. Part of the regular monthly series of the Entrepreneurs' Forum of Greater Philadelphia,"The Branding Edge" was a lively conversation featuring leading experts in brand development and marketing. Attendees heard about the lessons learned from a major financial services company building a Fortune 500 brand from scratch, following its merger with one of its biggest competitors; and learned how one of the country's most respected agencies solved branding challenges for clients operating businesses in a wide range of markets. The panelists were Jay Everette, General Bank Group Relationship Director, Corporate Marketing for Wachovia Corporation and David Fuller, Vice President/Director of Client Services for The Brownstein Group.