SSG President Art Stewart was interviewed by Andrew Rudin, managing principal of Outside Technologies, Inc., for an article on CustomerThink.com, a global online community that serves 300,000 newsletter subscribers and site visitors each month from 200 countries worldwide. In his article, “Social Selling and Corporate Social Responsibility are Natural Bedfellows” Rudin notes that, “for many corporations, numbers - the raw material of finance, and contained within spreadsheets - influence the ethical outcome of decision making. If bean counters, entrepreneurs, and starched-shirt executives can agree on anything, it’s that responsibility as a business strategy - even as a distinguishing competitive asset - merits strong consideration. “According to Art Stewart, a thought leader on CSR, and developer of the New Responsibility Paradigm, ‘Senior executives have an opportunity now more than any time in recent history to acquire an enduring leadership position for their organization and its brands in the ground swell of consciousness for, and accountability to, the public interest.’” Rudin adds that “No longer an oxymoron, today’s responsible corporation creates a catalyst to rethink entrenched views of marketing, business development, and sales.”
November 11, 2009. |