1)

You feel like you can’t compete because you don’t have a strategy; therefore your greatest competitive assets go unrecognized!

2)

You’re frustrated because you have a strategy but it’s not working!

3)

You fear you’re vulnerable to forces (crises) you cannot control because you’re not prepared.

4)

Your prospects don’t fully understand how you can help them.

5)

Your prospects don’t understand how you are different from your competitors, or they don’t value those differences!

6)

You’re baffled as to why you’re having difficulty acquiring the marketplace consensus you need to advance your mission.

7)

You’re afraid to assert leadership in your industry or profession even though leveraging your unique strengths could improve the conditions for your success.

8)

You are concerned about maintaining the trust and confidence of your stakeholders in an era of heightened public scrutiny and cynicism.

9)

You’re concerned about keeping costs in line while trying to grow (and staying competitive).

10)

You don’t get enough of the pie for other services you are equally good at. As a result, your clients are using you for one service and giving their business to your competitors for another!